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| The Conference Marketing and Promotions campaign will create alliances with a multitude of media channels and targeted organizations and associations to utilize a consolidated, multi-tiered strategic platform to ensure consistent and time sensitive messaging is active for the conference, its participants and valued sponsors & affiliates. |
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Overview of Conference Marketing & Promotions Strategy
Campaigns With:
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NetIP NA Chapters:
- Newsletters
- eBlasts
- Local Events
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Targeted Organizations & Associations:
- Business
- Professional
- Educational
- Governmental
- Cultural
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Tourism
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Targeted Events:
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Targeted Media (Editorial & Advertising Support):
- Print (Newspapers & Magazines)
- TV (Coverage & Advertising)
- Radio (Mentions During Shows)\
- New Media (Websites - Web Banners, Newsletters, eBlasts, Editorial)
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Overview of Exclusive Promotional Partner Packages
Categories:
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One Daily National Newspaper Available
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One Print Magazine (Canada, The US, The UK): ANOKHI Magazine
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One Demo Targeted TV Station Available
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One Demo Targeted Website: MyBindi.com
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Your Logo (Large Size) As Exclusive Media in Your Category On/In All Promotional:
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Print Ads
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TV Ads
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Newsletters
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eBlasts
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eFlyers
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Press Releases
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Signage
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Program Guide
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In Exchange For:
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Editorial: Pre & Post Coverage
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Print Ads: In First Half of Publication
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TV Ads: 30 Second Spots Campaign
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Website Ads (Of Media That Also Have Online Presence): To Include Home Page With Clickable Link To Conference Website
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Newsletters & eBlasts (Of Media That Also Have Online Presence): Pre/Post Editorial Coverage and Pre/During Ads Linked To Conference Website
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Overview of Non-Exclusive Promotional Partner Packages
Categories:
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Cultural Targeted Newspapers/Radio/New Media/Organizations/Associations
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Your Logo (Medium Size) As Exclusive Media in Your Category On/In All Promotional:
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Website
- Newsletters
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eBlasts
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eFlyers
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Program Guide
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In Exchange For (As Applicable):
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Editorial: Pre & Post Coverage
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Print Ads: In First Half of Publication
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Radio Ads: 30 Second Spots Campaign & Mentions During Show
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Radio Mentions: During Programming
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Website Ads: To Include Home Page With Clickable Link To Conference Website
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Newsletters & eBlasts: Pre/Post Editorial Coverage and Pre/During Ads Linked To Conference Website
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What This Means To You...
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Brand and product exposure and visibility across multiple verticals and segments
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Captive audience of high income and sophisticated, brand savvy consumers
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Over 1000 attendees include Corporate Executives, Senior Managers, Entrepreneurs, Policy Makers, Academicians and Entertainment Celebrities
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Visibility for one year (Website, Newsletter, Print)
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Media Reach 500,000 people
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To participate as a promotional partner or find out more information, please contact the Marketing and Communications Chair, Raj Girn at: 905.501.9908/
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